Blackwell’s to increase its focus on festivals

Blackwell’s to increase its focus on festivals

Literary festivals are growing in importance for retailer Blackwell’s, with the company actively seeking to establish partnerships with the sector.

Zool Verjee, Blackwell’s sales development manager, told The Bookseller the chain had enjoyed sales growth of 15% year on year after partnering with the FT Weekend Oxford Literary Festival for the 15th year.

The flagship Oxford event, which took place in March, saw Blackwell’s register its second-highest sales total in its history of trading there, after it erected a dedicated marquee (pictured) to sell books from this year.

Verjee said Black...

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