Edinburgh-based independent Black & White Publishing will later this month launch a new young adult (YA) imprint.
Neon, which has the strapline ‘bright lights, big stories’, will cover all genres of commercial fiction for the 12-18 age range. It will be led by Megan Duff, who has taken up the role of YA publishing assistant after spending a year with Black & White working on their non-fiction press.
“I’m thrilled to be working on the new imprint as it’s such an exciting time for the YA market and for Black & White as a company,” said Duff. “There’s such a rich variety of successful YA books out there, so I’m looking forward to helping find new and unique writers who can really make an impact on young readers.”
Campbell Brown, m.d. of Black & White, said the new imprint “felt like a natural progression”. He said: “We’re really excited to be embarking on this new venture, and given the booming YA market it just seemed like the right time to be extending our list. It’s a big market, and we’re aiming to really connect with YA audiences both in the UK and around the world.”
One of the authors who will be published under the new imprint is Estelle Maskame, author of the ‘Did I Mention I Love You?’ trilogy, who will be releasing a new stand-alone YA novel as a Neon title.
The rest of the imprint’s list, which will be published in spring 2017, will be revealed at the Young Adult Literature Convention (YALC) at the end of this month.