Black Friday boosts US book sales

Black Friday boosts US book sales

Book sales in the US jumped 23% week on week in the seven days ending 30th November as 15.8 million print books registered through Nielsen BookScan. It follows two consecutive weeks of volume growth above 5%.

The overall top 10 was dominated by titles associated with various Disney films and other properties courtesy of successful Black Friday retailer campaigns, which saw prices for many of the promoted children's titles slashed to half price. Six Disney Press titles claimed six spots inside the Top 10 and nine in the Top 20 overall. Titles such as Princess Bedtime Stories, Disney Bedtime...

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