Bickford-Smith's BAMB bag revealed

Bickford-Smith's BAMB bag revealed

Waterstones Book of the Year winner Coralie Bickford-Smith has designed this year’s Books Are My Bag limited edition tote, unveiled by the The Bookseller Daily at London Book Fair today.

Bickford-Smith hopes to “encourage people to discover new delights of the printed word” through the bag, which will be handed out at independent bookshops and chain bookshops around Super Thursday, which falls on 6th October this year.


The new BAMB tote by Coralie Bickford-Smith (left) and the children's tote (right).

Bickford-Smith’s bag design features an intricate leaf design on the front, while the children’s tote bag, produced by Egmont Publishing, features Winnie-the-Pooh to mark the character’s 90th anniversary this year.

Bickford-Smith, who won the Waterstones Book of the Year in 2015 for her children’s début The Fox and the Star (Particular Books), said: “I hope my design encourages people to step into a bookshop more often.”