Bertrams partners with NearSt to drive bookshop footfall

Bertrams partners with NearSt to drive bookshop footfall

Bertrams has launched a new partnership with London-based tech company NearSt to get more people into local bookshops. 

The collaboration will give booksellers using Bertline the ability to automatically get the books in their store found by people searching for them nearby in Google.  

The national partnership comes with the launch of a “Connector” - a tiny piece of software that lets bookshops link Bertline to NearSt. The shop’s inventory is then streamed automatically into NearSt, which operates as a platform streaming live local stock from shop EPOS systems, and onto Google for customers nearby to discover, boosting local awareness and footfall.  

NearSt says its technology has led to an estimated 14,000 extra customers in shops already this year, and most bookshops can expect to see an extra 30-50 customers in their first month.

The new partnership cements the relationship between NearSt and Bertrams, who have been collaborating since 2015 with around 20 bookshops in London already using the platform. The new tie-up will allow bookshops anywhere in the UK to take advantage of the footfall-boosting technology, including those in rural locations.

Katie Palmer, head of group marketing at Bertrams, said: “Bertrams are keen supporters of the high street book trade, and with this partnership we’re proud to give our shops another powerful tool to help drive more customers into their bookstores.”

NearSt co-founder Nick Brackenbury added: “People are shopping on their smartphones more than ever before, and an exponentially growing number of their searches are for products nearby. Our new partnership with Bertrams means that those customers can actually see that the books they’re looking for are in fact in stock in brilliant local bookshops, right on their doorstep.”