Bertrams' audio aid for independents

<p>Fiona Fraser</p><p> Bertrams has claimed that a new range management tool could help to raise independent booksellers' revenue by up to five times.</p><p> The wholesaler has signed up BBC Audiobooks' range management software for use by its field sales force, who will help bookshops to model audio sections by genre and title, and assess the potential incremental return.</p><p>Bertrams sales director Marcus Whewell said: "Audiobooks have not been a big part of our business until now, because they have not been presented in a cogent and coherent fashion. They won't suit everyone but, for ...

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