Benton reveals White Rabbit's record label ethos

Benton reveals White Rabbit's record label ethos

Orion deputy m.d. Sarah Benton has revealed how the White Rabbit imprint is “acting more like a record label than a publisher” and how building a community of readers is key to success.

In her keynote for The Bookseller’s virtual Marketing & Publicity Conference on 14th June, she discussed how Lee Brackstone’s recently launched music imprint is capitalising on a range of editions as well as building an extensive network with retailers across music and publishing. 

During the session entitled "Readers First: How Prioritising the Reader Can Change Your Campaigns (And Your Career)", she shar...

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