Benton appointed Orion group marketing director

Benton appointed Orion group marketing director

Sarah Benton, currently marketing director for HarperFiction, is joining Orion Publishing Group as group marketing director in September.

Benton began her career at Orion 13 years ago and has worked for Pan Macmillan and HarperCollins before becoming part of the launch team behind Bonnier’s Hot Key Books. Latterly, after becoming HarperFiction marketing director in 2014, she has worked across the Harper, Borough Press and Voyager Estates, with bestselling authors including Patricia Cornwell, Stuart MacBride and Cecelia Ahern.

As group marketing director of Orion, she will lead the marketing across Orion Fiction, Gollancz, Weidenfeld & Nicolson, Trapeze, Orion Non-Fiction and Orion Spring, reporting in to managing director Katie Espiner.

Espiner said: "I am absolutely delighted that Sarah is joining us at Orion. She has led a brilliant, future-focused team at HarperCollins and created stand out campaigns across the board. She will be a huge asset for us, joining Hachette at an incredibly exciting time, and working with the fantastic team at Orion to continue embedding innovative, creative marketing at the heart of all our publishing."

Benton said: "I've had the most fantastic time at HarperCollins and I'm so sad to leave behind incredible authors and colleagues - but the opportunity to shape the future of a new team, be part of Orion's exciting vision and work with Katie again was just too compelling. I can't wait to get started!"