Beautiful Books has launched its own summer reading campaign, providing POS material and an extra 5% off the selected titles ordered by independent bookshops.
The four titles being promoted through the Go Against the Grain campaign, all from debut authors, are Flick by Abigail Tarttelin; A Clockwork Apple by Belinda Webb; We Did Porn by Zak Smith; and Dog Binary by Alex Macdonald. The campaign will run from mid-June through to the end of August.
The indie publisher will offer a poster featuring the four titles for bookshops to use, as well as POS and the 5% additional discount. The campaign is also supported by Gardners and Bertrams. Additional promotion will be coming from Beautiful Books through social network marketing, readings and mailings.
M.d. Simon Petherick said: "At Beautiful Books we are proud to have on our list some of the most talented and often provocative writing currently on the market. We make a point of supporting new writers, but it is also very important to us to foster and develop relationships with independent bookshops around the UK in addition to the relationships we enjoy with the chain retailers.
"We believe there's a strong current of demand for writing which explores less mainstream thinking and we hope that our Go Against the Grain promotion will help readers find what they're looking for."