BBC Radio 6 DJ partners with Pan Mac for 'smart thinking' podcast

BBC Radio 6 DJ partners with Pan Mac for 'smart thinking' podcast

Radio DJ and broadcaster Shaun Keaveny has released a new "smart thinking" podcast with Pan Macmillan called "Not So Simple".

The "topical" and "accessible" podcast showcases a list of voices in popular science and personal development published by Pan Macmillan. Over an initial 10-episode run, Keaveny, who is a 6Music Breakfast Show host and stand-up comedian, will feature interviews with experts in biology, psychology, economics, and business, as well as featuring exclusive audio extracts from Pan Macmillan's upcoming books.

The first episode is available on iTunes and Soundcloud as of today (20th February) and features the "Darwin of technology" Steven Johnson, author of Everything Bad Is Good For You and How We Got To Now, discussing his new book Wonderland (Pan Macmillan), a new intertwined history of recreation and innovation. 

Pan Macmillan authors and episodes scheduled to appear in the coming months include: neuroscientist Lisa Feldman-Barratt, author of How Emotions Are Made, on the complex ways emotions are constructed by the brain; behavioural economist Caroline Webb, author of How to Have a Good Day, on practical and scientifically proven methods to improve your mood; psychologist Dr Tasha Eurich, author of Insight, on the metaskill of self-awareness; NASA scientist Steve Casner, author of Careful!, on the surprising science behind everyday accidents; and Jonathan Taplin, a former tour manager of The Band and film producer for Martin Scorsese, also author of Move Fast and Break Things, on "the war on culture" being waged by the world’s biggest technology companies.

Keaveny said: "Shaun Keaveny’s Not So Simple… that’ll teach me not to come up with my own podcast title, won’t it? Well, I may not be the sharpest knife in the drawer, but my guests on these upcoming shows certainly are. Join me as I aim to become more clever via osmosis during my chats with some great writers."

Dusty Miller, Pan Macmillan non-fiction communications director said: “We’d like to apologise to Shaun for the podcast title. He is one of our favourite broadcasters and we’re all really excited about his hosting the show and revealing how topical, accessible and helpful these books are."

The podcast and the marketing campaigns for the Smart Thinkers list is led by Paul Martinovic, who joined Pan Macmillan as non-fiction communications manager at the end of October, having previously spent three years at Penguin Books running marketing campaigns for authors including John le Carré, Zadie Smith, Antony Beevor, Nick Hornby and Daniel Levitin.