Peppa Pig will be making an appearance at the Bath Children’s Literature Festival this autumn, thanks to a joint initiative from licence holder Entertainment One and master publisher Ladybird Books.
At the festival, which will take place 25th September-4th October, events will include costume character meet and greets and a read-aloud from The Big Tale of Little Peppa, published by Ladybird in 2014.
The festival coincides with Entertainment One’s launch of its ‘Imagine with Peppa’ marketing campaign, aimed at highlighting the importance of imaginative play in a child’s early years.
As part of the initiative, the licence holder is developing storytelling resources, which will be available on the Peppa Pig website, as well as partnering with physical play centres nationwide. Broadcasters Channel Five and Nick Jr. are also taking part.
Rebecca Harvey, head of marketing at eOne Licensing, said: “What better way to kick start our ‘Imagine with Peppa’ marketing initiative than at the UK’s biggest children’s book festival. We’re committed to harnessing the popularity of Peppa Pig to highlight important issues, and the festival is a great opportunity for us to connect with families and demonstrate the benefits of imaginative play on the development of young children.”
The Bath Children’s Literature Festival, sponsored by the Telegraph, has more than 120 events this year. Big-name authors taking part include Julia Donaldson, Michael Rosen, Judith Kerr, Cressida Cowell, Francesca Simon and Axel Scheffler.
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