Bath branch leads the way as W H Smith revamps estate with diversity the focus

Bath branch leads the way as W H Smith revamps estate with diversity the focus

Changes are afoot at W H Smith’s Bath store, where the shop is the first in a trial of refurbishments for the chain, led by head of books Peter Selby and Al Aldous, outgoing books trading director.
The chain’s lucrative stationery and newsagent offering remains on the Bath store ground floor, but the first floor is now split between a post office (it helps boost footfall) and a 2,000 sq ft dedicated bookshop space.

Central islands have been replaced with front-facing bookshelves and chart bestsellers are clearly signposted; dedicated tables showcase Richard & Judy Book Club titles and the...

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