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US book chain Barnes and Noble has launched its own social networking website, allowing users to create free personal profiles around their preferences for books, music and movies.
Publishers Weekly reports that users can customize their profile pages with a pen name, avatar, virtual library, reviews and ratings. B&N has also improved its list-making tools, and expanded its customer review and ratings features. Users can share information about their purchases using sites like Digg and Facebook.
The social networking site is available from Barnes">www.BarnesandNoble.com">Barnes and Nobles' homepage.