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Creative Content has signed up Macmillan's deputy chairman, Michael Barnard, to write a new business etiquette title. The Lowdown: Business Etiquette—India is the third title in the series, the two previous books covered China and Russia. Barnard's title will be published on 27th February as a digital download.
Ali Muirden, co-founder of Creative Content said: "When we devised this series, we knew we would definitely want to publish a title that covered business etiquette in India, as it is has such potential for masses of growth in the download arena."
Muirden said that Barnard was the first person she thought of to author the title as he has a "wealth of knowledge about doing business in India, having travelled there extensively during his career for Macmillan".