Barbour launches Snowman Christmas campaign with Penguin

Barbour launches Snowman Christmas campaign with Penguin

Clothing brand Barbour is basing its Christmas campaign on Raymond Briggs’ The Snowman and The Snowdog, in a collaboration with Penguin Ventures.

Barbour has commissioned Lupus Films to create a 60-second animated film about Billy, the young boy from The Snowman and The Snowdog. In the animation he thinks back to the time when he was transported by The Snowman to his garden and given a gift by Father Christmas. The film ends by coming back to the present with adult Billy (wearing a coat that looks like a Barbour jacket) holding his current dog, and the caption ‘gifts they will always remember’.

The film, which will be broadcast online, will be promoted by Barbour and Penguin across social media using the hashtag #barbourchristmas from 3rd November. An in-store campaign will launch 14th November, when Barbour will sell books and DVDs of The Snowman and The Snowdog in retail outlets. 

Damian Treece, brand manager for Snowman Enterprises Ltd at Penguin Ventures, said: “We’re absolutely thrilled to be partnering with Barbour for their Christmas campaign… The campaign brings together two iconic British brands, centering on the shared values of both Barbour and The Snowman.  For the first time we have developed custom animation outside of the original story arc of The Snowman and The Snowdog and we can’t wait to see the response.”  

The Snowman and The Snowdog, a sequel to Raymond Briggs’ classic picture book The Snowman, was published in 2012 after Penguin Random House took full ownership of Snowman Enterprises Ltd. 

A TV animation of The Snowman and The Snowdog was released by Channel 4 in the same year.