Frankfurt-based Bookwire has appointed Videl Bar-Kar as global head of audio to oversee the expansion of its audio activities.
A former audio publisher at PRH, Bar-Kar joined Bookwire in 2018 as its new business director for the UK and Ireland.
The new role sees him report directly to c.e.o. Jens Klingelhöfer and m.d. John Ruhrmann. Working together with the audio experts at the Frankfurt headquarters and at Bookwire’s regional offices in Barcelona, Mexico City and São Paulo, he is tasked with further developing the company’s international audio business.
He said: “Bookwire has already achieved a strong international position in recent years, and developed an innovative portfolio for its ever-increasing audio market with flexible end-to-end solutions for publishers of various sizes and specialisations. We want to keep expanding what we can offer and become established in more countries and regions.”
The firm has also announced Bookwire’s audiobook production service We Audiobook You (WAY) will be rolled out internationally this year under his direction.