The Bookseller can exclusively reveal the children’s Books Are My Bag (BAMB) tote, designed by author and illustrator Lauren Child and featuring her popular characters Charlie and Lola.
Around 20,000 bags have been produced and they will be handed out by bookshops on 10th October, the first Saturday after Super Thursday (8th). The BAMB campaign and the adult tote bag, designed by British artist Grayson Perry, will be launched on the 8th.
Child said: “I have been lucky enough to receive fantastic support from booksellers during the 15 years of Charlie and Lola. It’s wonderful that there is an annual campaign to celebrate their passion for getting children reading.”
Child will visit eight bookshops from the 2nd–12th October as part of the BAMB campaign.