Charlie and Lola, the characters in Lauren Child’s bestselling series, are set to appear on children’s tote bags as part of the industry-wide Books Are My Bag campaign this autumn.
Author and illustrator Child will be designing the new bag, which will hit participating shops from 8th October this year, the same day Child releases her new title Charlie and Lola: One Thing (Orchard Books) which sees the return of the popular characters after six years.
She said: “I am delighted to be part of the Books Are My Bag campaign, especially on the publication of Charlie and Lola: One Thing; partly because I can never go to a bookshop for just one thing, but more importantly because just one bookshop can inspire a squillion imaginations.
“I have been lucky enough to receive fantastic support from booksellers during the 15 years of Charlie and Lola, and it’s wonderful that there’s a yearly campaign to celebrate their passion for getting children reading. My local bookshop is Primrose Hill Books, and my nearest children’s bookshop is The Children’s Bookshop, Muswell Hill. Both give excellent advice and have a lovely selection.”
Hilary Murray Hill, Hachette Children’s Group c.e.o, said the company was “thrilled” to support the Books Are My Bag campaign with a children’s bag. “It’s great to able to celebrate the vital role of bricks-and-mortar bookshops in the children’s market, and in particular the enthusiastic 15 year advocacy from booksellers of Lauren Child’s Charlie and Lola,” she said.
Meanwhile Tim Godfray, c.e.o of Booksellers Association and BAMB spokesperson, added: “Charlie and Lola will make fabulous children’s BAMBassadors, helping to spread the love of books and bookshops to children and parents far and wide.”
Lauren Child’s One Thing tour will take place between 1st-8th October and will include independent bookshops such as SilverDell and Simply Books, as well as Waterstones stores.
Around 20,000 children’s bags will be available from bookshops across UK and Ireland.
Books Are My Bag aims to highlight the important role bookshops play in inspiring the next generation of children to read, from supporting children’s literacy campaigns to promoting reading for pleasure.