Children’s publisher Karen Ball is raising money for the National Literacy Trust via a new sewing campaign.
Ball, publishing director at Little, Brown Young Readers UK, part of Hachette Children’s, is also a sewing blogger and runs the Didyoumakethat blog, which has more than 9,000 subscribers.
Later this month she will launch ‘The Made Up Initiative’ and will ask readers of her blog to pledge to sew or knit something and donate money to the NLT via the JustGiving page.
If her readers finish their projects in time, they will automatically be entered into a prize giveaway of goodies worth over £300 from Love Sewing magazine and sewing businesses The Village Haberdashery, Tilly and the Buttons, Colette Patterns and Sew Over It.
“The Made Up Initiative was born from my twin passions for literature and sewing. I love the creativity of the sewing community and felt sure we had the power to do something life changing for other people,” said Ball. “Taking part is easy and could make a real difference, showing the rest of the world how powerful sewing can be and why literacy is the key to unlocking self-improvement.”
The campaign launches on the 13th August with an announcement in Love Sewing and ends 10th September.
The NLT said it was “thrilled” with the support from the initiative. “Support like this is vital to our work and helps ensure that we can continue to give disadvantaged children the literacy skills to succeed in life.”