Review of 2019: Backlist boost drove print market

Review of 2019: Backlist boost drove print market

Print backlist sales rose to an all-time high of £1.061bn in 2019, up 4.1% on the 2018's previous record, with the last two years the only time older titles have eclipsed the £1bn mark.     

We often write a lot about the new in our weekly data analysis as the bestseller lists are, by their very nature, frontlist driven. But a Review of the Year is a good time to underscore the importance of older titles. Indeed, the bulk of the market’s value was generated last year from backlist: £1.06bn, or 63% of sales through Nielsen BookScan last year, was earned by titles published before 2019. Of t...

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