BA plugs Christmas catalogue for indies

<p>The Booksellers Association will help independent booksellers promote this year's Christmas Books catalogue through their local media with template designs and subsidies for advertisements.

The templates, available as landscape and portrait versions in mono and four-colour, can be customised by booksellers to include their own message and contact details. Subsidies for 50% of the cost of local press advertising will be available up to a maximum of &#163;200.

A free point of sale pack comprising banner posters, catalogue dispensers, bookmarks and stickers will be sent to all booksellers o...

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