The Booksellers Association (BA) will launch the Indie Book of the Month scheme, to promote adult and fiction titles across the UK and Ireland next year.
The BA first launched its Independent Booksellers’ Children’s Book of the Month initiative in January 2019. Now the project under the new name - Indie Book of the Month - will feature adult titles from March 2020.
The Indie Book of the Month will see independent bookshops across the UK and Ireland unite to promote a new adult fiction title each month, together with a new children’s fiction title.
Award-winning picture book author and illustrator Sophy Henn has designed new artwork for the Indie Book of the Month campaign.
Emma Bradshaw, head of campaigns at the BA, said: “Our Independent Booksellers’ Children’s Book of the Month initiative has proved hugely popular with publishers, authors, booksellers, and – most importantly – readers. Independent bookshops play a vital role in connecting books with readers, and we’re very excited to be rolling out the campaign to include adult fiction, under the new name of Indie Book of the Month.”
Henn added: “I am completely thrilled and utterly honoured to be a small part of this wonderful initiative. I love independent bookshops and all who sail in them, they are a vital source of wonderful book knowledge, expertise and love. Hooray for the indies.”
The BA is currently calling for entries for adult titles published in March, April and May 2020, with a submission deadline of 10th January. Publishers should contact the BA to request an application form via: email@example.com.