BA launches Independent Children’s Book of the Month Scheme

BA launches Independent Children’s Book of the Month Scheme

The Booksellers Association is launching an indie Children’s Book of the Month promotion following on from last year’s Children’s Book of the Season campaign.

Each month, one children’s title (for readers aged up to 11) will be championed by independent bookshops across the country. The book will be chosen by a panel of independent booksellers from a range of titles submitted by publishers, and can be a picture book, middle grade fiction, non-fiction or poetry.

“We launched the Children’s Book of the Season in Autumn 2017, and it’s proved so popular that we’re delighted to now be relaunching it as a monthly campaign,” said Emma Bradshaw, head of campaigns at the Booksellers Association. “The Children’s Book of the Month creates a unique platform to celebrate children’s writers and illustrators. It also demonstrates the enormous impact that independent booksellers can make by working together to build readerships for the books they love.”

The scheme will launch in January and submissions for the first quarter of 2019 open today.