BA launches #ChooseBookshops video ahead of bumper autumn

BA launches #ChooseBookshops video ahead of bumper autumn

The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for a spate of heavy publication release days this autumn. 

Filmed in Sevenoaks Bookshop, the video is being promoted across the @BooksAreMyBag social channels, including Twitter and Instagram, with book lovers encouraged to share the video and spread the word.

Meryl Halls, m.d. at the BA, said: “We’re delighted to release our short, feel-good video illustrating the joy of bookshops to consumers and we hope it reinforces what a pleasure it is to visit a bookshop—especially in the lead up to Christmas, more crucial this year than ever before for our members. While the autumn book bonanza is good news in many ways for booksellers, there’s no question that bookshops continue to face a huge number of challenges, from Covid-19, and other obstacles, including rent pressures and unhelpful landlords, many of whom refused to offer any rent relief during lockdown, as well as ongoing uncertainty on business rates due and the ongoing threats from online growth to high street, bricks and mortar retailers.

“We hope and expect that book lovers Choose Bookshops this Autumn, as high streets begin to come back to life and we engage with one another safely again. We continue to lobby government to do more to protect the high street, and encourage publishers to do all they can to support high street bookshops at this time.”

Shops will also be celebrating Bookshop Day on 3rd October, which will feature virtual author events and celebrations, and a limited edition bag in collaboration with Charlie Mackesy, creator of The Boy, the Mole, the Fox and the Horse.