BA Conference: Butscher calls for an end to 'self-destruction'

<p>Stephan Butscher, m.d. of strategic consultants Simon Kutcher&amp;Partners, joined the fray in a further session on price by urging book retailers to recognise the "value drivers" of their products, and resist unnecessary discounting.</p><p>"This self-destruction has got to stop," he said. "The book industry is the only industry in which the best and most sought after products are offered for the cheapest prices." He cited the sixth Harry Potter as an example of this "value destruction", claiming that the price war led by supermarkets lost the industry some &#163;26.5m. </p><p>According ...

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