Author events need to break free of publication schedule, FutureBook told

Author events need to break free of publication schedule, FutureBook told

Events should be used to build long-term audiences for writers and their books rather than just being built around publication dates and sales, a Futurebook panel has heard.

In a session on “finding the money in live events” on Monday (25th November), a group of experts agreed that live events needed to break free from the publishing schedule.

Rosie Beaumont Thomas from Waterstones said events were useful to get books into the hands of people who only buy one or two a year. “These people don't care about publication dates,” she said.

She raised the example of Reni Eddo-Lodge, who was sti...

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