Heyday Television triumphs in nine-way auction for Audrain's debut

Heyday Television triumphs in nine-way auction for Audrain's debut

Michael Joseph’s major 2021 debut The Push by Ashley Audrain has been optioned by Heyday Television. 

After a nine-way bidding war, David Heyman and Tom Winchester of Heyday Television acquired TV and film rights from Hayley Steed at the Madeleine Milburn Literary, TV & Film Agency. Audrain will serve as an executive producer. 

The Push is described as "a pacy and at times shocking novel that will ignite discussion around the expectations of motherhood that we’re taught not to question, such as the concept of nature vs nurture, and the notion of unconditional love."

MJ will publish The Push in the UK on 7th January 2021. 

Heyman said: "I cannot recall the last time I read a novel as haunting as The Push. It is challenging, moving and thought provoking in all the best ways."

Madeleine Milburn commented: "We were exhilarated by Heyday’s creative vision for The Push from day one, and are over the moon that it will be making its way to the screen."

Audrain added: "I am absolutely thrilled to put The Push into the hands of the team at Heyday, who have incredible passion for the novel and its potential to move a screen audience in a meaningful way."

Heyday Television is a joint venture between NBCUniversal International and David Heyman. Heyman has previously produced "Once Upon A Time… in Hollywood", "Marriage Story" and "Gravity".