Nielsen details lockdown impact on audio consumption at FutureBook

Nielsen details lockdown impact on audio consumption at FutureBook

Lockdown was a key factor driving new consumers to try audiobooks in 2020 and helped increase listening among longer term listeners, according to hot-off-the-press data from Nielsen.

Drawing on two surveys–Nielsen's UK Books & Consumer Survey, chronicling trends back to 2012, and its UK Audiobook Consumer Survey, conducted in August and publishing later this month–Nielsen research director Steve Bohme told this week's FutureBook conference how lockdown was fuelling audiobook consumption.

The top three factors that persuaded listeners trying audiobooks for the first time in the past six mo...

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