Audible has launched an audio-visual campaign starring British actors Juliet Stevenson CBE and Eddie Marsan to demonstrate the "highly intimate, visceral nature" of the Audible experience.
The campaign is spearheaded by two national TV spots which "sees both actors beckon the audience closer, speaking intimately, direct to camera, as if sharing a secret with the viewer", a spokesperson said. The campaign also stresses the intimacy of one-on-one storytelling emphasising "its unique, compelling power to draw the listener in".
In the TV spots, the actors ask “What’s more powerful than a voice in your ear?”, and go on to "extol the power of the spoken word and how audio entertainment can transport the listener to another world".
In the 30-second spot starring Stevenson, the Olivier award-winning actress beckons the viewer closer to her and as the camera zooms in, she demonstrates how “a voice can make you imagine almost anything”.
In the spot starring two-time BIFA Award winning actor Marsan, the actor speaks in a "hushed, intimate way reminiscent of audio storytelling". He reminds the viewer of the "undeniable power of audio and how it brings your imagination to life". He says: “A voice can conjure almost anything… From a diamond the size of an iceberg… to an elephant living in a tin can”. Both spots end with the strapline: “Feel every word”.
Advertising agency Fold7’s Dan Fryer and Gate Lambert handled the art direction and copywriting and the spots were directed by Mark Jenkinson through Rogue Films.
The TV and radio activity is supported by VOD and online video, sponsorship idents, digital and digital out-of-home advertising. The campaign also includes teaser radio ads for Audible books written and narrated by Amy Schumer and Alan Partridge.
Simon Learman, executive creative director at Fold7, said: “These films demonstrate both the highly intimate, visceral nature of the Audible experience and the power of the voice in charging our imagination and making us feel every word.”