Audible has launched a gifting service for the first time, allowing customers to purchase content and membership deals as gifts for others.
The Amazon-owned audiobook service said the service has been begun to capitalise on Christmas demand for gifting options.
Customers will have the option of using the buying a specific title, and sending a code to the recipient to allow them to download it, or buying a gift membership of three, six of 12 month's subscription to the Audible.
A spokesman for Audible said: "Audible members listen to 16 books per year on average – much higher than the average. Thirsty for content, it’s no wonder that they want to be able to request titles for birthdays, Christmas and other celebrations."
He added that the move had been driven by "popular demand".
Audible membership allows users to download a certain amount of books a month, depending on the membership option, as well as offering certain discounts and benefits.