Atwood joins Google and Lonely planet at TOC

Atwood joins Google and Lonely planet at TOC

<p>Author Margaret Atwood will join digital developers from the likes of Google and Barnes &amp; Noble as speakers at the next Tools of Change conference, which will take place in New York from 14th to 16th February.<br /><br />This year&#39;s conference will focus on Publishing Without Boundaries and will be held at the Sheraton New Hotel &amp; Towers. TOC claims the conference will &quot;integrate the visionary with the proven and practical&quot;. <br /><br />Atwood, who is currently acting c.e.o. of Syngrafii, the company behind the remote signing device the LongPen, is a key note speaker at the conference along with Ben Huh, chief Cheezburger of I Can Haz Cheezburger, and Gus Balbontin, global innovation manager at Lonely Planet.<br /><br />The first day of the conference will see seminars including HTML5: A Workshop for Publishers held by Marcin Wichary, senior user designer and developer at Google and Building a Successful Direct Channel with Allen Noren, vice president of online at O&#39;Reilly Media.<br /><br />On the Tuesday scheduled seminars include E-textbooks in Higher Education: Practical Findings to Guide the Industry, with a talk by Tracey Weber, executive vice president for textbooks &amp; digital education at Barnes &amp; Noble.<br /><br />The final day will have a seminar held by Steve Kotrch, Simon &amp; Schuster&#39;s director of publishing technology, titled Toward An All-digital Workflow as well as other seminars such as Literary Reviewing in the Digital Age and Improving Your Publishing Metadata and Delivery.</p>