Attendance up at Cheltenham festival

<p>The Times/Cheltenham Literature Festival has reported a 4% increase in ticket sales, with the 2010 total at 120,000, up 5,000 from last year&#39;s event.</p><p>The total includes attendees at all the main programme, children&#39;s, and free events throughout the festival, which ran from 8th to 17th October and included appearances from Salman Rushdie, Peter Mandelson, Jilly Cooper and Michael Caine.</p><p>Artistic director Sarah Smyth said: &quot;We felt that it was a strong and eclectic programme and I was particularly pleased by the increased number of writers from overseas who took part.&quot;</p><p>The festival&#39;s figures have shown a steady increase since 2006, when the ticket sales were 77,000.<br /></p>