Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.   

Starting in early December, he will report to Pan communications director Claire Evans. 

Alongside leading the Pan marketing team as they create and implement campaigns across the list, Forrest will be conceiving and spearheading major campaigns of his own for household names in both fiction and non-fiction, developing growth strategies for market-leading brands and playing a role in the packaging and pitch for titles.

At Atlantic, Forrest has built an award-winning team over the past five years and directed campaigns for Sunday Times bestsellers such as My Sister, the Serial Killer by Oyinkan Braithwaite, Why the Germans Do it Better by John Kampfner and A Bit of a Stretch by Chris Atkins alongside breakouts such as Catherine Ryan Howard's 56 Days and Memorial by Bryan Washington. 

Evans commented: "I am thrilled that Jamie is joining our expanding Pan communications team. Jamie's strategic, consumer-centric approach to campaigns is outstanding and alongside his exceptional visual and written creativity he brings strong commercial instincts and great people skills. The talents which have won him professional recognition for his work at industry awards such as FutureBook, the British Book Awards, the Book Marketing Society and the Independent Publishing Awards are clear to see and we are excited to get started working together.” 

Forrest said: “I’m so pleased to be joining the talented team at Pan. With an amazing track record and impressive stable of authors, I have always admired Pan’s commercial, consumer-focused approach, which has enabled them to grow the biggest author brands in the business, whilst launching bold new writers to become the household names of the future. I can’t wait to get started."