Argos takes the Cool-Er e-book nationwide

<p>Catalogue company Argos has become the latest retailer to sell an e-book reader. The Cool-Er sells for &pound;189.99 and supports PDF and ePub formats. It has a six inch screen and can have 8,000 page turns on one battery charge.</p><p> A website, www.coolerbooks.co.uk, offers more than 750,000 titles for download. The device is also available via the Cool-Er website at the same price. </p><p>Writing on his BA blog, Martyn Daniels stated: &quot;<a href="http://bookseller-association.blogspot.com/2009/08/argos-goes-cool-er.html" target="_blank" title="http://bookseller-association.blogspot.com/2009/08/argos-goes-cool-er.ht... distribution partnership effective starts to shift ebook readers into the consumer product market and alongside the myriad of other electrical devices.</a>&quot; According to Daniels, Argos has some 700 stores, a turnover of &pound;4.3bn,claims 130 million customers and catalogues some 17 million UK households. </p><p>The Cool-Er joins an increasingly crowded market of e-book reading devices. Earlier this month, Blackwell started selling the BeBook device, priced &pound;199, following the launch of an e-book store on its website.<br /><br />Amazon is expected to launch its Kindle device by the end of the year. Borders&#39; Elonex device has the same price as the Cool-Er and was launched into stores in June.<br /><br />Waterstone&#39;s has been selling the Sony Reader for almost a year. Argos also sells the Sony Reader, priced at &pound;224.99</p>