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Roger Hargreaves' Mr Men and Little Miss titles are to make their way onto iPhone and iPod Touch Apps for the first time in a partnership beween entertainment producer Chorion and app developer Scrollmotion.
So far the titles turned into Apps are Mr Happy, Mr Tickle, Mr Bump, Mr Messy, Mr Mischief, Mr Perfect, Mr Funny, Mr Grumpy and Little Miss Sunshine, Little Miss Chatterbox, Little Miss Giggles, Little Miss Stubborn, Little Miss Fun, Little Miss Naughty, Little Miss Bossy and Little Miss Trouble. Each is available for $3.99, with an introductory price of $1.99 each for Mr Tickle and Little Miss Chatterbox.
The deal marks Chorion's first iPhone andiPod Touch App licence for the brand. The apps expand the titles with scrolling image exploration, interactive controls and a voice recorder. A video demo can be viewed on http://www.youtube.com/watch?v=9a42kFqHLhU" target="_blank">YouTube.
Cheryl Gotthelf, Chorion senior vice-president global brand management, said: "The success of the Mr Men and Little Miss brand on television, DVD, and on the web has made it clear that the original book-based brand is as relevant today as it was when originally launched."
ScrollMotion chief creative officer Josh Koppel said "The Mr Men and Little Miss series translates so perfectly to this medium; we're thrilled to be working with Chorion to bring these classic titles to new generations of readers."
Chorion is also expanding the Mr Men/Little Miss brand with a clothing range and worldwide TV, including Five in the UK.