Apple sets 31st March deadline for app changes

Apple sets 31st March deadline for app changes

Apple is set for a collision course with Amazon after setting a 31st March deadline for its changes to its app terms.

From that date, all apps must make any content they use available for purchase within the app itself. This would mean Apple would get its usual 30% cut every transaction. However, apps like Amazon's Kindle app lets users read content purchased directly from Amazon, whether it is through its own website or by using a Kindle.

The Wall Street Journal reports the changes are Apple's bid to funnel more subscription sales of content for the iPad through the Apple store. It quotes digital magazine publisher Richard Stephenson of Yudu who said he was recently told of this 31st March deadline for the new changes. "The implications are fairly serious," he said.

It is unclear whether Amazon will be prepared to change how it sells Kindle books in order to conform to Apple's new demands. One possible way around the changes was mooted by Eddy Cue, Apple's vice president of Internet services. He indicated sales outside of iTunes could continue, so long as sales through its store are provided as an option. He said: "Rest assured that we want our customers to be able to get their publications easily both from our App Store and obviously from websites or other ways they get them."