Apple raises minimum app prices

Apple raises minimum app prices

Apple has raised its minimum app prices in the UK, Canada and European countries that use the Euro. 

Gigaom reports that the minimum app price is now £0.79 in the U.K, €0.99 in the EU, and $1.19 in Canada.

On Wednesday 7th January, Apple Insider revealed that Apple had sent an email to developers about the change.

The email read: “Within the next 36 hours, prices on the App Store will increase for all territories in the European Union as well as in Canada and Norway, decrease in Iceland, and change in Russia”. It said that these changes were being made “to account for adjustments in value-added tax (VAT) and foreign exchange rates”.

Apple also said in the email that it would update the Pricing Matrix on iTunes Connect and the iOS Paid Applications and Mac OS X Paid Applications agreements.