Apple begins 'new literary talent' promotion

Apple begins 'new literary talent' promotion

Apple is giving away a free e-book a day this week to highlight emerging talent and “exciting new literary voices”.

The promotion has kicked off today (23rd June) with Dawn O’Porter’s debut YA novel Paper Aeroplanes (Hot Key Books) - a “touching” portrayal of young girls trying to come to terms with grief - and The Bookseller understands tomorrow’s promotion (24th June) will be Broken Dolls, a debut by James Carol (Faber) featuring Jefferson Winter, an ex-FBI psychological profiler assigned to help the Met out with their cold cases.

The other titles included in the promotion will be Marius' Mules: the Invasion of Gaul by SJA Turney, a self-published title, I'm Not Scared by Niccolò Ammaniti (Canongate), Soulmates by Holly Bourne (Usborne), Close My Eyes by Sophie McKenzie (Simon & Schuster) and Wild by Cheryl Strayed (Atlantic Books).

There will be one iBook given away each day until 29th June.

The Apple store promotion says: “We’re bringing you a free book each day, highlighting exciting literary voices.”  

The free e-books selection was put together by a combination of the iBooks Store editorial team, publishers and independent authors.

The promotion features on the front page of the iBooks store today, under the headline “Discover New Authors’.