Harry Potter fan site Pottermore has appointed Anna Rafferty as director of product, creative and content.
In her new job, reporting to c.e.o. Susan L Jurevics, Rafferty will "head up a dedicated team to ensure that Pottermore’s product, content, creative and technology continue to develop and innovate to reflect the changing audience and retail landscape", said Pottermore.
"I am delighted to welcome such a digital talent to the Pottermore team as we continue to welcome established and new audiences to J K Rowling’s wizarding world," said Jurevics.
Prior to joining Pottermore Rafferty ran her own consultancy. Between 2003 and 2014 she ran Penguin Books Digital where she was responsible for digital content, products and audience development.