Third party sellers accounted for more than 40% of all items sold on Amazon in 2014, the online retailer has revealed.
There are currently more than two million vendors on the online retail site, who sold more than two billion items worldwide last year, including books, clothing and other products.
Amazon also said successes for 2014 included the continuing uptake of its Fulfilment by Amazon service, where selling can have Amazon store and ship their products directly to customers, and its Amazon Seller App to help businesses manage their accounts from mobile devices.
The e-tailer outlined particular growth in China and Hong Kong, with sellers based in the countries seeing their international sales grow 80% year-over-year, and in India, where product selection available through the FBA scheme on the Amazon.in marketplace was said to have more than tripled year-over-year.
Amazon said that on Cyber Monday, more than 16 million units were ordered worldwide from sellers on the site.
Peter Faricy, v.p. for Amazon Marketplace, said: “We’re seeing strong growth from sellers listing their items across our global marketplaces. In fact, there are now more than a billion offers for customers to browse from sellers who are listing items for sale outside their home country.
“The growth of mobile and the introduction of the Amazon Seller App have also been a big win for sellers this year. Sellers are constantly telling us they value the flexibility of managing their businesses on-the-go from their tablets and mobile devices.”