Amazon.co.uk in one-to-one with Carphone Warehouse

<p>Amazon.co.uk has struck its first co-branded partnership deal in the UK. The e-tailer has signed a deal with Carphone Warehouse to sell pre-pay mobile phones through a new co-branded phone store. Carphone Warehouse is Amazon's first so-called "trusted partner" outside the US. The move suggests that Amazon.co.uk is following its parent Amazon.com and looking to expand its offering by setting up partnership deals with established retailers - Amazon.com has co-branded sites with Borders.com and Toys R Us in the US.</p><p>The financial implications of the deal were not divulged, but it is be...

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