Amazon.com said to have sold 8m Kindles in 2010

Amazon.com said to have sold 8m Kindles in 2010

<p>Amazon.com will have sold more than 8m Kindles by the end of this year, at least 60% more than predicted. Analysts at Citigroup, Barclays Capital and others had estimated, on average, that the e-tailer would sell 5m Kindles in 2010. But, according to Bloomberg, two people who are aware of the company&rsquo;s sales projections say these figure undershoot the reality.</p><p>In 2009, Amazon sold 2.4m Kindles, according to Bloomberg. The projections also show that Amazon is growing share in the e-reader market faster than predicted by analysts.<br /><br />Earlier this month the e-tailer <a href="../news/138559-amazon-sells-millions-of-kindles.html" target="_blank">revealed </a>it had sold &quot;millions&quot; of its new Kindle reader during the holiday season, beating sales figures for all of 2009.<br /><br /><br /> </p>