Amazon.com has won a private auction for the right to run the .book domain name, according to Domain Name Wire.
The e-commerce giant beat off competition from eight other companies who applied for the domain name, including Google and Bowker, according to the report.
While the cost of the domain name has not been revealed, The Register speculates Amazon will have spent between $5m and $10m on the address, after Amazon recently paid $4.6m for the domain name .buy.
Bowker was reportedly the last company to drop out of the auction, which was run by the Internet Corporation for Assigned Names and Numbers.
Amazon also won the rights for the domain name .pay and was in the running to buy .cloud along with Google and Symantec, but lost out to Italian internet service provider Aruba, according to reports.