Amazon US pop-up shops for Christmas

Amazon US pop-up shops for Christmas

Amazon will open "pop-up" stores in San Francisco and Sacramento in the run-up to Christmas, showing off its hardware range.

The news follows reports last week that the online retailer was looking at opening a physical shop in New York ahead of the festive period.

Amazon's latest pop-up, which was confirmed to technology site Geekwire, will be at the Westfield San Francisco Centre, a shopping centre in the middle of the city's shopping district, with another venture planned for Sacramento.

A spokesperson told the site: "We’re excited to open new pop-up kiosks in San Francisco and Sacramento in time for the holidays so that customers can try out our new devices. The team is moving incredibly quickly – already this year we’ve launched Fire TV, Fire phone, new Fire tablets, new Kindle e-readers, and a bunch of new features and services. While customers can already see our products online and at retailers like Best Buy and Staples, we wanted to provide another option to try out our full line-up leading into the holidays."

Amazon has previously experimented with a pop-up store in San Francisco, while it has also tested Kindle vending machines, lockers for picking up parcels, and sells devices through Waterstones in the UK.