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Customers' satisfaction with the standard of service offered by online retailers edged up only slightly last year, according to the Guardian, with retail giant Amazon retaining the top slot.
The research is published by customer satisfaction measurement and management specialists ForeSee Results in its annual Christmas customer satisfaction index.
In terms of the overall rankings, Amazon.com was measured for the first time this year as a separate site, scoring 84 on the scale and elbowing long-standing top UK performer Amazon.co.uk (which scored 83) into second place. Play.com came third. HMV improved its ranking and was placed in eighth.