Amazon 'setting up in Russia'

Amazon is reported to be setting up in Russia, with former ABC-Atticus publishing head Arkady Vitrouk leading its Kindle content.

Techcrunch, citing an article in Russian-language publication Forbes Russia, reports that Amazon is hiring three positions in the country to work in Kindle content.

It also reports that Vitrouk, who used to head-up publisher ABC-Atticus, owned by current Waterstones owner Alexander Mamut, is the director of Kindle Content for Amazon in Russia according to his LinkedIn profile.

A visit to amazon.ru currently redirects to the company’s main page for Europe.

Amazon has applied for patents in Russia around storage and delivery of goods; the storage of electronic texts and media files; and book publishing, according to the Forbes article.

Earlier this week, Amazon said it was going to open its app store to another 200 markets around the world including Mexico, Brazil, South Africa and South Korea.