Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essy collection Nothing Like I Imagined by US actress Mindy Kaling.
To mark the release of the collection, published by Amazon Original Stories, Amazon Publishing is placing digital six-sheet adverts for the American actor, writer, producer, director and author’s short stories at 100 locations around London from now until 19th October. The collection—available for download as an e-book and in digital audio—will also be promoted on the Amazon.co.uk website, selected podcasts and social media.
Eoin Purcell, Head of Amazon Publishing UK, said: "Mindy Kaling’s credentials as an entertainer are unparalleled, from her authentic and witty on-screen characters in 'The Office US', 'The Mindy Project', and the movie 'Late Night', to her vulnerable yet hilarious bestselling memoirs. We’re excited to let readers and listeners know her latest collection of essays is available now and, in the case of Prime and Kindle Unlimited subscribers, at no additional cost."
Josa Chapa, director of EU Books at Amazon, added: "We are delighted to be working with Mindy Kaling and bringing this collection from Amazon Original Stories to our readers and listeners."