Amazon Prime launches in UK

<p>Amazon.co.uk has launched a new service giving customers free guaranteed next day delivery in return for a yearly flat fee. Amazon Prime is already available to customers in the United States and Japan. The service gives customers free delivery for millions of items as well as discounts on other delivery services. Membership covers up to five family members within the same household.</p><p>Prime members in London or Birmingham will be charged &pound;7.49 for the evening delivery service. It typically charges &pound;14.99, and guarantees evening delivery on all orders made before 11.30am.</p><p>They also receive discounts on express delivery, which guarantees delivery of eligible items before 1pm the next day. It costs Prime members &pound;4.49, down from the typical price of &pound;8.99.</p><p>&quot;Amazon Prime is &#39;all-you-can-eat&#39; one-day shipping,&quot; said Jeff Bezos, founder and c.e.o. of Amazon.com. &quot;We&#39;re excited to offer our UK customers the benefits and convenience of our Amazon Prime membership programme following its success in the US and Japan. Amazon.co.uk customers can now enjoy free One-Day Delivery on millions of eligible products from books to Dr Who toys, from kitchen knives to DVDs, and it&#39;s a great time of year to sign up.&quot;</p>