Amazon partners with Alloy for YA digital-first imprint

Amazon partners with Alloy for YA digital-first imprint

Amazon Publishing in the US has partnered with Alloy Entertainment, a division of Warner Bros, to create a new young adult digital-first imprint.

The imprint, which will also use the Alloy Entertainment name, will publish young adult, new adult and commercial fiction titles in digital before considering options for print runs.

Three books were released today as part of the partnership; Imitation by Heather Hildenbrand, Every Ugly Word by Aimee Salter, and Rebel Wing by Tracy Banghart.

Authors will receive an advance and royalties paid on a monthly basis, the company said, and Alloy Entertainment will also look for opportunities to develop acquired titles as television series, feature films, and digital entertainment as part of the book deals.

Leslie Morgenstein, president of Alloy Entertainment, said: “One of our strengths is working with talented authors to create and develop properties that have mass entertainment appeal. This program is an exciting extension of our business and will allow us to leverage Amazon’s ability to distribute to an incredibly diverse and broad readership.”

Alloy Entertainment said it acquired the books based on the “unique voices of the authors and originality of the stories”. The Alloy Entertainment publishing banner currently includes more than 75 New York Times bestsellers.

Jeff Belle, vice president of Amazon Publishing, said: “Alloy has a tremendous track record developing stories, like Gossip Girl, Pretty Little Liars and The Vampire Diaries, that our customers love. We’re thrilled to promote these books from Alloy Entertainment with our Powered by Amazon program. It’s a great fit.”

Other recent publishing partnerships for Alloy include a UK deal with Hot Key Books.