Amazon less dominant in e-book market outside UK

Amazon less dominant in e-book market outside UK

Amazon’s grip on the e-book market is stronger in the UK, where it accounts for 79% of the market, than in the US (67%), Germany (43%) or France (40%), according to the Global eBook: A report on market trends and developments, compiled by Rüdiger Wischenbart.
 
The report said that online is the “most dynamic sales channel”, quoting Nielsen data that said e-books accounted for one in four consumer book purchases in the UK. Self-published books, including Amazon publishing, accounted for 20% of the market in volume, and 12% in value, it added.
 
Amazon sells e-books in the UK more cheaply than in other countries. In September 2013, the average e-book price in the Amazon Top 10 was €3.15 (£2.61) in the UK, compared to €5.05 (£4.18) in France, €6.88 (£5.69) in Spain, €6.99 (£5.78) in Italy and €7.14 (£5.91) in Germany.
 
In terms of tablets, Amazon shares top table with Apple, because Amazon’s Kindle e-reader is used by 47.6% of readers, followed closely by Apple’s iPad with 43.6%.
 
Tablets are expected to slowly replace dedicated e-readers but the two market leaders are currently leaving only small niches for other players.
 
The global e-book report was written by Rüdiger Wischenbart and published by Rüdiger Wischenbart Content and Consulting. The 2014 spring update was revealed at this week's London Book Fair.